Have you ever felt like a website was able to help you make the decisions you wanted to make without work on your part? That it was aware of who you are and fed you the right context sensitive information for you. That's what we talk about in this weeks episode. When we share content on the web it can often be one message displayed in one way. That can be hard to do because different people come from different places. This week we talk about being user aware and give some simple ways we can all get started.