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Delivering Your Podcast

4

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So, we've brow-beaten you into creating a studio podcast for your church. Now, you gotta distribute it to the big bad world (or, maybe just your congregation). On today's podcast, we talk about how to deliver your podcast...but maybe not in the way you'd expect.

We DO spend a little bit of time talking about creating an RSS feed for your 'cast and using a CMS or other feed-creation method to get your episodes out there...but, we also spend lots of time talking about unorthodox methods for distributing your show. We suggest using CDs (and un-scary language about them) to bring your congregation along with you as well as a way to use an ISO to deliver the goods.

But, before all this, we talk about this comment on how you should test the waters before dropping a bunch of bling on podcast gear and we weigh the idea of an enhanced version of the G&G podcast (tell us, in the comments, if you want us to do an enhanced version).

I would love to see an acc

I would love to see an acc feed of the show. Great show guys keep it up.

Enhanced podcasts

You can also do a sort of enhanced podcast in Windows Media Encoder. Check out this link:
http://www.jakeludington.com/project_studio/200510...

I don't know about this...

I'm not sure I like where this site is going. One of the first claims on this site is that acc is Apples format and only plays on ipods and in itunes. This is not the case. acc is really mpeg4 or mp4. It isn't an Apple proprietary format. In fact Apple doesn't control the standard.

Since this is mpeg4, players that play mpeg4 should be able to play these. iTunes is not the only player that uses this as their default file format. Programs like Winamp have been using it for a long time and systems like Playstation 3 are using it.

On the flip side WMA is Microsoft closed file format type. If you are going to do an enhanced podcast acc is the way to go. ipods (by far the most popular music player), itunes (the most popular audio program), winamp (the old big name), and all players that play mpeg files can listen to them. This blows away usage of all other formats that can do enhanced.

Now, if you have the time and resources to pipe out a wma enhanced podcast go for it. But, that should be very far down the list of things to do. I'd suggest an Ogg distribution of a podcast before a WMA distribution.

Matt Farina
Geeks and God Co-Host
www.innovatingtomorrow.net
www.mattfarina.com

Matt Farina
Geeks and God Former Co-Host
www.mattfarina.com

aAc

Just because a few people have typed it incorrectly....it's actually AAC (not acc)... :)

-Rob Feature
Geeks and God Co-Host
www.mustardseedmedia.com

-Rob Feature
Geeks and God Co-Host
www.mustardseedmedia.com

WMA ... mainly for old-timers.

I think WMA made more sense 5 years ago. I saw churches providing web audio with it before podcasting became popular. It still has the attraction of being something even old-timers are familiar with. Even your retired uncle may be familiar with WMA cause its been around forever. That said I can't see setting this up as a high priority or a particularly good investment right now.

AAC is a good format for the future, but it has suffered the misfortune of being associated with proprietary locked content, because Apple produced lots of AAC, and nearly all of it with its locks.

Lets hope that now that unlocked content is also using being distributed using AAC, that others will join in and it loses the stigma of seeming proprietary.

An Ogg distribution.... only makes sense in techie communities and in circumstances where using unencumbered licensing is unusually important. I guess it's OK for use on Wikipedia and in similar venues. That's the only place I've seen them "in the wild".

Mark

Mark

AAC is in the wild

AAC is in the wild more than people realize. Since it is mpeg 4 it's all over the place. iTunes, winamp, songbird, real player, xbox media player, and more all play it. On the hardware side there's the ipod, zune, zen, PSP, and more that all play AAC files.

The only big player that doesn't support it is windows media player. But, that player is years behind and doesn't even have native podcasting support.

Matt Farina
Geeks and God Co-Host
www.innovatingtomorrow.net
www.mattfarina.com

Matt Farina
Geeks and God Former Co-Host
www.mattfarina.com

Perception and Experience

We are in basic agreement about the facts... I think.

It's a problem of perception and experience.
Despite its flaws there are probably more people who have experience with Windows Media Player and the wm* files than there are with any other player or format family... except MP3. The number of audio listeners listening on iPods is big, but how many keep can straight what's what in the alphabet soup of AAC, .m4p, .m4a, and MP4. Ask them what they want and I bet most go for good old MP3s.

MP4 has an image problem, the main image thing it has going for it, is that it seems the natural progression from MP4, unfortunately in reality it is both more and less.

Mark

Mark

Definitely Perception

I think the problem we have going on is the perception. The perception that mp3 is the open and free way to go. That everything else is somehow locked in. mp4 is the progression of mp3 but I don't think most people know that. Especially, since it's been called aac, m4p, and m4a. They don't know it's the next generation from mp3. And, with the tie to Apple people tend to think it's their format.

I'm a fan of mp4. The quality is better for the file size and I can play it pretty much anywhere. I hope with mp5 (when it comes to life) a better job is done marketing what it really is.

Matt Farina
Geeks and God Co-Host
www.innovatingtomorrow.net
www.mattfarina.com

Matt Farina
Geeks and God Former Co-Host
www.mattfarina.com

Looks like I opened a can of

Looks like I opened a can of worms and disappeared!
I was not vouching for the accuracy of the site I linked to, I was just pointing out another way of doing an enhanced cast for those that are locked to WMV as their format of choice.

I also noticed the cast sounded better, but I thought it was my new phone quality. Now I know it was you guys bumping up the bitrate. I never even looked before. I am surprised you were using 32. I never go below 64 so I thought a fellow "audio snob" would be doing the same!!

An attempt at non-snobbery

It was actually THIS audio snob's attempt at not being snobby. We started this 'cast at such a high bitrate because of my snobbery..then at one point, I revolted against myself and tried to see how low I could get the bitrate without it sounding like utter crap...So i went to 64 mono (which is actually 32). And I left it there for a while because no one mentioned it sounded bad.

But, then lately I actually subscribed to our podcast for the first time and started checking it in my car, etc...and it sounded like butt....so I upped the bitrate again. Hopefully this is the happy medium.

-Rob Feature
Geeks and God Co-Host
www.mustardseedmedia.com

-Rob Feature
Geeks and God Co-Host
www.mustardseedmedia.com

Wow. I opened a can of worms

Wow. I opened a can of worms and disappeared!

I wasn't vouching for the content of the site as much as the idea that there are a few ways to do an enhanced cast. I think that the mp3 format should allow this thru tagging info if you have the images on your site but that's for the future and such.

I don't know if the enhanced cast would really benefit vs. the time to do one. I like the fact that you do show notes so well. On the marketing side, this is good because you direct traffic back to your site for the extra info.

Hey geeks...

Haven't check in for a while. Just wanted to let you know I'm still listening and still enjoy the podcast. I listen in my car on the way to work and I only listen to 'casts in regular speed (I'm too old to listen any faster!!! =:) so the current format is fine for me.

Thanks for all the solid info...I am learning tons...

ptb

PTB!!

PTB in the house!
Hey man, great to hear from you....you're officially one of our longest-time listeners I think. You were around back in the day when we were really bad, if I remember correctly :)

-Rob Feature
Geeks and God Co-Host
www.mustardseedmedia.com

-Rob Feature
Geeks and God Co-Host
www.mustardseedmedia.com

google

Yeah, I started listening a few episodes into "Websites that don't suck!"!!! I missed some of earlier this year but have been back listening faithfully this season.

Way back then, I found your site through Google. I was actually looking for a website I had seen some years ago called Jesus Geeks (not the podcast). It was a forum place for Christian geeks that never really took off. They had a fish wearing glasses as their logo (I loved it!). Anyone remember them? Anyway, so my Google search for them lead me to you guys!!! Sweet find!!!

Dont have to use garageband for enhanced podcast

You stated in this episode how you would have to use garageband for an enhanced podcast. I havent used this myself by have heard of podcasts that use Podcast Maker and prefer it over garageband. It can create enhanced podcasts.

FYI: I would enjoy a enhanced podcast of G&G if you are willing to do it. But wont shed tears if you dont either :)

Finding podcast through iTunes

Maybe Im the exception, but I find most of the podcasts through iTunes. I dont think I ever found a podcast I subscribed to through a search engine. Christian pocast I have found some through Godcast1000.

Thanks for raising the bitrate!

Hey Guys,
Thanks for raising the bitrate. I listen to the podcast on my iPod with Sure E2's and the compression was driving me crazy. Major improvement this past episode. I should have said something sooner....The week you guys upgraded you mic's, I honestly couldn't tell because it was lost in the bitrate. Much, much better and your new mic's sound great.
Keep up the great work and keep the information coming.

Wow, didnt even notice....at first

Since your post I went and checked the bitrate. I noticed the past episodes were at 32 kbps and now your doing it at 64 kbps. Since I usually listen to this cast with my lousy stock truck speakers I couldn't really tell the difference. But using my better quality headphones I can definitely notice the difference.
I found that 64 kbps is sort of a sweet spot for spoken word podcasts. Go any lower and tend to get less desirable sound. Go higher and the quality generally doesnt justify the additional file size you get as a result.

Just in the nick of time...

You posted this comment just in the nick of time. I'm about to mix/output today's episode and was going to dump the bitrate back down to 32 because no one mentioned anything (I assumed no one knew the difference)...but I'll keep it as-is since you mentioned it.

Also, on the next episode, I'm going to EQ out a little midrange in the voices, post in the episode 62 shownotes (once it's online) if that helps as well....mp3 compression seems to make the midrange a bit harsh (I'm finally starting to listen to/analyze our own podcasts on my stock speakers)...

-Rob Feature
Geeks and God Co-Host
www.mustardseedmedia.com

-Rob Feature
Geeks and God Co-Host
www.mustardseedmedia.com

re: Just in the nick of time

I noticed right away when listening to 61...then somewhere about halfway through, you said "BTW, we're using a different bit rate for this episode."
I've found the same thing with our Sermon Podcasts. If I go below 64 I get that AM radio sounding "swirl" in the sound.