I was looking at those the other day. I'm not sure I like the idea personally. I am really feeling sorry for people on dialup more and more. I pity those living too far away from any hi-speed DSL or cable providers with stuff like this starting to be introduced. It's already a complaint by such tools as netmechanic's html toolbox, that too many external server links slow down the loading of a page, but adding streaming video to the mix, I don't know. I'm glad the user has the choice to view it or not by clicking or not clicking. I don't know, I'm not sold on the idea for bandwidth reasons alone.

There's potential there however for promotions TV-Ad style however, so who knows.

I hope filtering those to fit a site's content is easier than their adword system. Although I think this is being done through that system, so it could get pretty emberassing for Christian sites when less than desirable material can be watched from their pages. After all, you can only stop 200 urls, and if you have a dynamically driven website, trying to keyword optimize for changing content is a real chore!